Message from the Chairman

From its early beginnings, Asawar Group has evolved into a modern and dynamic corporation, managing a solid portfolio of leading businesses in sectors spanning Real Estate, consultancy, general trading, catering and energy. Building on our solid track record at home, we have successfully expanded our business overseas: today, we serve a growing regional client base with a first class range of innovative products and services.

Our success, as an organization derives from our ability to identify business opportunities, at home and abroad, and to capitalize on these by applying the right combination of local expertise and global partnerships. Today, several world-class organizations partner with Aswar Group to enter and compete, successfully, in strategic regional markets. Our added value, as a local partner, lies in our vast resources of technical expertise and local market knowledge, and a solid reputation built over years of serving customers in the G.C.C. and the region. We strive for innovation and consistent quality across thewide portfolio products and services we offer. In G.C.C, our leadership of dynamic sectors such as Real Estate, consultancy, general trading, catering and energy are a testament to Aswar’s ability to develop its offerings in step with the rapid pace of evolution and the ever-changing needs of customers.

Despite our rapid expansion, we have never lost sight of the core values on which our business was built. We strive to earn our customers’ business – and their loyalty - in each of the diverse sectors we serve, and through the wide spectrum of services that we provide. As we move forward, we do so in the knowledge that Aswar’s reputation for integrity is our most critical asset and the bridge between our past and our future. Our fundamental values —honesty, service and respect for the individual – remain the chief drivers of our success today and the principles on which our future conduct, as individuals and as an organization, will always be based.

Omar A. Al Rashaid
Chairman & CEO